Study Says: Want That Job? Wear Makeup

Midlife Career Advice: Knowing how to use makeup may help you find work or boost your career

Want that job? Will wearing makeup help you get it?Source: Getty Images

Want that job? Is makeup the latest tool in our career toolkit?

Want That Job?

Who Knew? There are so many job-hunting tips nobody tells you.  

Millions of us in midlife are either looking for jobs or trying to find more work and boost our careers as we stitch together the work we find. There is a lot of excellent advice and tips out there on well-known job hunting (and job-keeping) skills. But there is also a lot nobody ever tells you.

As a former career adviser to college students and someone who has remade herself professionally over and over, I discovered there are so many less obvious (but incredibly important) tips for getting jobs or moving ahead in your career –and even more ways to blow an opportunity—that nobody tells you. For those of us who are of a certain age, being in the workforce, staying in it or re-entering it can be challenging. Why not take all the advice we can get, right?

Here's some midlife career advice I thought I'd share. A study just reported in The New York Times yesterday, is a perfect example.

Does wearing makeup make you look more competent?

The New York Times reported yesterday that apparently beauty tips are also career tips. Turns out how to use makeup may be a key skill in your job-hunting toolkit (or makeup bag).

Wearing makeup makes you seem "capable, reliable and amiable."

According to a study, women wearing makeup were judged to be more competent than women without makeup. Period. Not over-the-top makeup but makeup ranging from a "natural" look to a look deemed more "glam." Whatever cosmetics these women wore, it somehow communicated a look of competence that the bare-faced women did not.

Key makeup tips:

Want to look powerful and in charge? Wear "a deeper lip color that could look shiny," the scientist urges.

Want to look like a "collaborative" team player? Go for "lip tones that are light to moderate."

According to The Times:   

"The participants judged women made up in varying intensities of luminance contrast (fancy words for how much eyes and lips stand out compared with skin) as more competent than barefaced women, whether they had a quick glance or a longer inspection."

"There is also some evidence that women feel more confident when wearing makeup, a kind of placebo effect, said Nancy Etcoff, the study's lead author and an assistant clinical professor of psychology at Harvard University (yes, scholars there study eyeshadow as well as stem cells). But no research, till now, has given makeup credit for people inferring that a woman was capable, reliable and amiable."

Decide for yourself. Maybe the women in the study simply felt more confident wearing makeup and so gave off an air of competence that the barefaced women lacked. Maybe it's all those Covergirl ads. Whatever it is, I say put whatever tools YOU need in your career toolkit to give yourself the best chance of getting that job. If one of those tools is lipstick, well, we're worth it.

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Pamela Cytrynbaum | Oct 18, 2011
My understanding of their makeup=confidence equation was that the point was it didn't matter how much or what kind of makeup the women wore. The theory was just knowing they had makeup on gave them additional confidence. Distinctions between amounts or styles didn't appear to be considered. If you saw a different study or more on this issue I'd love to see the link and read that information. Thank you!
Anonymous | Oct 27, 2011
Hi - original 'anonymous' commenter here again. No, the amount of makeup *did* matter to the way the women's photos were perceived by the raters. There were four categories of makeup application - none, a little (the 'natural' look), a little more (what they called 'professional'), and a lot (what the researchers called 'glamorous'). Also, the models did not know how much makeup had been applied to them applied because they were not allowed to look in a mirror. So, they didn't know if they had on a little or a lot. The entire study is available free online here: http://www.plosone.org/article/info:doi%2F10.1371%2Fjournal.pone.0025656 It's written for a scientific audience of course, but it basically finds that more makeup - to a point - improved a woman's perceived competence, likeability, trustworthiness, and attractiveness. The photos also demonstrate how each of the four makeup treatments (none, natural, professional, and glamorous) appeared on the faces and how the expressions of the models was meant to be highly similar in each of the four situations. So, in short, the study finds strong evidence that makeup affects the way others perceive women, independent of her own internal state of confidence or emotional state.
Anonymous | Oct 18, 2011
In the study, the women were not allowed to see their faces to see how much makeup they were wearing; therefore, their personal confidence or mood could not be used to bias the perceptions of the raters.
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